White label SEO pricing has no single standard, because providers package the same work in different ways. What matters is understanding the model, what is actually included, and how much room it leaves for your own margin. Published rates change, so treat any figure as a starting point to verify.
The Three Common Pricing Models
Monthly retainer. A fixed monthly fee for a defined scope, such as a set of on-page tasks, content pieces and link placements. It is predictable for budgeting and matches how most agencies bill their own clients.
Per-deliverable pricing. You pay a set rate for each audit, article or link. It is flexible and easy to scale up or down, though it needs more management on your side.
Hybrid or custom. A base retainer plus add-ons, or a quote built around a client's specific needs. This suits clients with unusual scope but takes more back-and-forth to price.
What Drives the Price
Scope is the largest factor: the number of pages, content pieces and link placements per month. Quality tier matters next, for instance the authority range of sites used for link building or the experience level of writers. Competitive niches take more effort, and so do large or technically complex sites.
Reporting and communication level also change cost. Weekly strategy calls and live reporting take more time than a monthly PDF, and a good provider is clear about which one you are paying for.
How to Price Your Own Resale
Start from your cost and your time, then decide the margin you need. As a simple illustration, if you pay a provider 300 a month for a package and sell it to your client at 600, your gross margin is 300, or 50 percent of the sale price, before your own project management, tools and account management time. These numbers are arithmetic, not a market benchmark.
Remember to price in your own work: client calls, quality checks, reporting review and handling revisions. An agency that resells at a thin markup and still spends hours on each account can lose money on a client that looks profitable on paper.
What to Look for in a Quote
A useful quote lists what is included in plain terms. Compare these elements across providers:
Defined deliverables. Numbers and types of tasks, not vague phrases like "full optimization".
Quality standards. Authority range of link sources, content review process, and turnaround times.
Contract terms. Minimum commitment, cancellation, and what happens to work already delivered.
Reporting format. Whether you get live data or a summary after the fact.
Be cautious when the price is far below the rest of the market. As we explain in our link building pricing guide, cheap placements that disappear or harm a client's profile cost more in the end than a fair price for durable work.
Our Published Plans
As of October 2026, Apex Digital Forge lists three agency tiers for white-label delivery: Agency Starter from ₹14,999 a month (about $180), Agency Growth from ₹24,999 (about $300) and Agency Authority from ₹34,999 (about $420). Every tier includes live Google Sheet reporting, no long-term contract is required, and new agency partners can start with a free batch of DA 50-90 backlinks to assess quality. A custom option lets you set your own scope. Always check the pricing page for current figures.
Common Pricing Mistakes
The most common is comparing monthly prices without comparing scope. A lower fee that covers half the work is not cheaper. Another is ignoring minimum commitments, which can lock you in before you have seen the quality. A third is pricing your own services from the provider's price list alone, without costing your time.
Also avoid reselling guaranteed outcomes. A price that promises specific rankings pushes risk onto your agency, because the provider cannot control how search engines respond.
How This Fits Into Your Service Mix
Many agencies keep core strategy in-house and white label execution, such as links, content and technical fixes. That keeps the high-trust work in your hands and turns delivery into a scalable cost. Our overview of white label SEO services covers what the packages typically include, and SEO agency pricing models shows how to bill your own clients.
Frequently Asked Questions About White Label SEO Pricing
How much does white label SEO cost? It varies widely with scope and quality, so compare defined deliverables and terms rather than headline prices.
Is a retainer or per-deliverable pricing better? A retainer is easier to budget, while per-deliverable pricing is more flexible. Many agencies use a retainer for core work and per-deliverable pricing for add-ons.
What margin should an agency aim for? There is no fixed figure. Work out your own costs, including management time, and set a margin that stays profitable after those are counted.
Getting Started
List what a typical client needs each month, then get quotes with the same scope from two or three providers. Ask each what is not included, and compare the answers before you compare the prices.
There's more detail in our guide to the SEO link building reseller program.